Spring 2013 from VVRouleaux...
Back in 1990, Annabel Lewis set up the now cult
and award winning ribbon emporium, VV Rouleaux in London.
It attracted attention from both the fashion
and interiors world alike.
Ribbons were suddenly elevated to the status of
fashion and interior accessory,
rather than just the humble
gift wrap or hair accessory.
Working closely with students fresh from college,
sponsoring graduate collections and
setting projects for degree courses,
Annabel has maintained her close link between
industry and people from all walks of life.
One such student was Julien MacDonald...
Her firm belief was that
'there are no barriers between fashion and decorating, home and catwalk.'
The Marylebone branch now stocks over 20,000 metres
of satin and grosgrain ribbon
and can only be described as a visual feast for the eyes.
I photographed a selection of ribbons and accessories
from their Spring range and am thrilled to give you
a sneak preview of them here!
Vintage shutter courtesy of Home Barn