Joules bedlinen range, brand new for 2012
For my final post in the Bedeck Bedlinen Launch series, I'm pleased to feature the first ever bedlinen range from Joules.
It's almost impossible to believe that Tom Joule started selling his own range of clothing under the Joules brand name just 12 years ago. That's not to say the company appeared like a bolt out of the blue, but as the result of 20 highly successful years selling branded goods and country wear at equestrian events. Working with his father, their highly effective retail merchandising and advice given to their customers gave him the boost he needed to branch out with his own line of clothing.
Fast forward to 2012 and Jules' first ever bed and bathware collection...
Behind the scenes press show shots at The Swiss Church:
Joules stockist number: 0845 250 7160
Bedeck stockist number: 0845 603 0861