Launch... VVRouleaux Spring 2013

Spring 2013 from VVRouleaux...

Back in 1990, Annabel Lewis set up the now cult
 and award winning ribbon emporium, VV Rouleaux in London.
 It attracted attention from both the fashion
 and interiors world alike.
 Ribbons were suddenly elevated to the status of
 fashion and interior accessory,
 rather than just the humble 
gift wrap or hair accessory.

Working closely with students fresh from college,
 sponsoring graduate collections and
 setting projects for degree courses,
 Annabel has maintained her close link between
 industry and people from all walks of life.
One such student was Julien MacDonald...

Her firm belief was that
 'there are no barriers between fashion and decorating, home and catwalk.'
The Marylebone branch now stocks over 20,000 metres 
of satin and grosgrain ribbon 
and can only be described as a visual feast for the eyes.

I photographed a selection of ribbons and accessories
 from their Spring range and am thrilled to give you
 a sneak preview of them here!

Vintage shutter courtesy of Home Barn


  1. Wow Caroline, you are a busy lady. Thanks for the sneak preview, your styling and photos look so beautiful - just perfect for Spring.

    It was really nice seeing you in stockholm and hope to meet again soon xx

    1. Thank you so much Geraldine! So glad we managed to catch up properly over breakfast in Sweden. really sweet of you to take time out and comment! xx

  2. Love them, especially with all the quirky extras.

    1. Thanks so much Tracey-and for popping over!! :-)

  3. Hi Caroline, your styling and photography are just beautiful. I have the afternoon off today so I'm going to have a look for some of their pieces in Liberty's. Your post came at just the right time :o). Stockholm was so much fun. I look forward to seeing you again soon. xD

    1. Thanks a million lovely. It was so nice to meet you too! X

  4. Love the green ribbon - thanks for reminding me to pop in this weekend when we have our London Bloggers meet-up! Have a lovely weekend x

    1. Happy weekend Ursula-have fun with the girls and see you in march! Xx

  5. Gorgeous styling and photographs Caroline, I think I'll need to start a ribbon board on pinterest. Beautiful work! M x

  6. So pretty! I absolutely love the vintage shutters, what a great backdrop for all of these pretty textiles (think I will have to do the same with my keys, great idea!). Hope you enjoy the rest of your weekend.

  7. Fabulous shoot Caroline! thanks for the sneak peek! I love the sencond to last image :)

    Xx. Holly.

  8. Thanks Caroline for your nice comment on my Picnic baskets on "Where Women Create" blog.
    I really enjoyed visiting and seeing what your create here!

  9. Beautiful pictures - thank you, the ribbons are gorgeous and my daughter would love the butterflies to add to her collection in her room.
    That white ornate frame is just stunning - what a piece!

  10. I LUUUVVVEEE VV Rouleaux but still mourn their original shop in Knightsbridge and on Marylebone High Street. It was always like walking into Aladine's Cave....

    Hope you're well. Happy V Day to you lovelies xx

  11. one of my favourite London places...I always leave with a thousand and one ideas


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